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New Swift - "Dreams" - Early Research Not Positive

Posted: Wed Aug 26, 2015 2:36 am
by erikbtx
We spun the radio mix tonight on a battle of the songs. I was flummoxed by the nearly universal dislike on phones and site poll. Every other track she's released off of this album has been extremely well recieved out of the park in Dallas.

Anyone else experiencing similar feedback? We cannot decide if it's the song (perhaps "Out of the Woods" was a better choice), or if the crucial CHR demos are finally
just burned out on her. It's too bad, because this definitely was not one of the tracks Monte was so excited to push when the project launched.

Re: New Swift - "Dreams" - Early Research Not Positive

Posted: Sat Aug 29, 2015 1:05 pm
by jzellner
It was the wrong choice, and, unfortunately, she is reaching a level of overexposure that is going to be difficult to overcome.

Re: New Swift - "Dreams" - Early Research Not Positive

Posted: Sun Apr 14, 2019 5:22 pm
by memph5
erikbtx wrote:
Wed Aug 26, 2015 2:36 am
We spun the radio mix tonight on a battle of the songs. I was flummoxed by the nearly universal dislike on phones and site poll. Every other track she's released off of this album has been extremely well recieved out of the park in Dallas.

Anyone else experiencing similar feedback? We cannot decide if it's the song (perhaps "Out of the Woods" was a better choice), or if the crucial CHR demos are finally
just burned out on her. It's too bad, because this definitely was not one of the tracks Monte was so excited to push when the project launched.
Did the reception eventually veer back into the positive in your market? In the end it turned into one of her biggest radio hits after You Belong With Me, Love Story, Blank Space, Shake It Off and Delicate.