More sports for Reno
Posted: Mon Feb 10, 2014 10:04 pm
Reno is a competitive little market and after a disappointing book, Americom is killing off the stupid "Little City" Triple-A to put its sports station, now at 1270AM, on LC's 97.3 frequency. This will make them more competitive with Lotus' ESPN Radio which is already on FM, especially since Americom has the SF Giants and baseball season starts soon. I don't know what they'll put on 1270AM. Maybe another sports station? 97.3 has a great signal but CBS Sports is certainly not as strong as Lotus's ESPN brand. Americom's new general manager Laurie Herron is a spots fanatic and that probably explains what's happening.