PPM

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pmsimon
Posts: 24
Joined: Wed Feb 11, 2009 3:43 am

PPM

Post by pmsimon » Sun Mar 07, 2010 3:44 pm

It might be interesting to see what people are finding regarding talk radio in PPM markets. Music stations are jumping to the (not necessarily wise) "shut up and play the music" analysis, but is anything showing up so far that you could call "conventional wisdom" for the PPMs? Not that the sample size makes anything all that reliable, but are stations and programmers seeing any trends that might indicate things to do and things to avoid?

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