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Net Talk • Have the cume combinations changed with PPM?
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Have the cume combinations changed with PPM?

Posted: Fri Feb 19, 2010 11:54 am
by radiodr1
Under PPM, half of the average station's cume contributes 92% of the AQH. The other 50% of your cume is only giving you about 7% of your cume. On half are truly "engaged listeners."