Where is the New, Young Talent?

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jonathon
Posts: 4
Joined: Fri Oct 02, 2009 5:34 pm

Re: Where is the New, Young Talent?

Post by jonathon » Fri Mar 25, 2011 7:41 am

The "new young talent" pool is pretty dang sparse...mainly because the "new young talent" has forgotten...or has not learned...the art of "communication". In other words relating to your audience. Making them care about YOU as something other than just noise on the radio. Figure out your audience and their needs...fill that need...give them someone to care about and...bingo!! Too many "new young talent" hear nothing but vapid, mindless drivel on the air that too many times passes for "broadcasting". Before you crack that mike...have a clue!

tigger
Posts: 2
Joined: Tue Oct 20, 2009 4:41 pm

Re: Where is the New, Young Talent?

Post by tigger » Wed Apr 13, 2011 6:03 am

Most of you are asking the wrong question. Not where is the New, Young Talent... The question is who is teaching the young talent? I would count myself in the Young Talent demo. I've been in Radio for 11 years from the time I got my start in High School board oping games and voicing commercials, to today. In that time I've gotten 2 air checks, one got sent off to a "consulting" firm that handles the music for our format. My boss (I'm not going to use titles, they are a little off here) looked it through without listening to the aircheck and just crossed out things they didn't like and handed me the aircheck report. The next session was 5 min long and I learned that I'm not playing enough music and my news is too long, I never heard a word about the content of the show. To be fair I work for an O&O and no one in upper management of our cluster has ever worked an air shift, planned a show, or produced a commercial, so I can't really call them lazy. They just don't have the skills required for any talent development. I count myself in the ranks of "looking for a shot" and I can sympathize with the angry people that make posts on here complaining about being passed over. I got tired of waiting and started to make my own opportunities. The truth is that in the new media market "radio" should only be a part of what we're doing. You need to diversify! I do my own podcast, mostly because I'm looking to get into talk radio, and I can aircheck myself and have more content available for possible employers to get a sense of what they're getting with me. I agree that podcast's are "narrow casting", if you want to call it that, but we shouldn't look at the podcast as an alternative we need to look at it as another weapon in our arsenal. Yes Marc Maron has a successful podcast, but Adam Carolla has a more successful podcast because he build a base on radio and tv first, and that audience followed to the podcast. We have too many people that keep making excuses as to why they didn't get hired or why they are still at the same gig. I love radio, but I don't know if my future is going to lye here. I know that I got into the industry after the "golden age", and I never had any radio gods that I stayed up late to listen to. I got into this industry to be an entertainer, and entertain I will. I don't know if it's going to be in talk radio, a podcast, or doing writing. I'm trying to get into all 3 and spread myself around as far as I can so when a PD is thinking about new talent, i'm the guy they reply to.

caseythehost
Posts: 8
Joined: Sun May 23, 2010 9:51 pm

Re: Where is the New, Young Talent?

Post by caseythehost » Wed Apr 20, 2011 6:39 pm

We are out here, but so many of the PDs are 'good 'ol boys' and don't respect our age. Let me give you an example.

For six years, in Las Vegas, my show dominated evening drive in news/talk. My nearest competitor, Michael Savage, had half, HALF, my ratings. We were a perpetual top 5 radio station in the market until we were ordered to change our format from talk to more news by corporate. Naturally, ratings dropped.

Instead of correcting their mistake, corporate fired the PD that plucked the station from obscurity to the top station in town, and brought in a PD that was run out of radio several years before. This is where things get interesting.

The new PD made it clear to my co-host and I that he didn't like our young age (I was 30 at the time, and my female co-host was in her mid-20's. My show was the only talk show in Vegas who was growing under PPM.

He fired us a couple of months after getting there (May 2010), and replaced us with older 'talent' from other dayparts. Talent that had steadily declining ratings since his partner left.

At the time of our firing, our show was still the number one news/talk program in Vegas, we were the fastest growing radio show in the valley, we were bringing in nearly $3 million in advertiser revenue annually, and we were the number 8 overall radio show in our time slot among men. He didn't care about any of that. All he cared about was that we weren't old enough in his eyes. Then he started his public war of words against us (including in Talkers) that we were 'kids' and 'amateurs.' That station plummeted when we left, and hasn't recovered.

The young talent is out there, but the outdated mindset of old school radio is allowing us to be discriminated against. We had a sales meeting when a sales rep said: "We've never seen a talk audience this young before. We don't know what to do." Instead of seeing that as an opportunity, many saw it as a bad thing.

Give us a chance to connect with an audience the old timers can't comprehend, and let us bring radio into the 21st century. You won't be disappointed.

theopionatedone
Posts: 6
Joined: Thu Apr 21, 2011 9:17 pm

Re: Where is the New, Young Talent?

Post by theopionatedone » Thu Apr 21, 2011 9:30 pm

Nothing new is being said here...it's all supply and demand. Very little supply, with extremely high demand, because the human ego always thinks, "I need to be famous", either in front of a camera, or behind the mic. Talent wise...I think we have enough, the premiere talk show hosts, pop music announcers, those positions are filled, and those dinosaurs don't ever go away. What makes anyone think, you're going to step in and grab a spot away from a guy who's a built an audience, not just over the years, but how about 2 and 3 decades (that's 20 to 30 years for the numerically illiterate), eg: Imus, Limbaugh, even the likes of Dr. Laura, who gives rather good advice to some very pathetic and sad females who don't know how to run their own lives.
I can go on, ad nauseum about the difficulties of getting into radio...but the truth is, that it's very difficult now for any radio station, whether they're a corporate monster like Clear Channel, or a 3 or 4 station cluster in nowhere's ville, Nebraska to make a profit, but it is easier for a small company, if the owner is smart. So with a dwindling bottom line, a plethora of talk show hosts that all sound the same, to me...very vanilla, very white, very middle of the road, as if deviating from the norm would cause a group of people to lose their minds, with that being said... It's a shitty business no doubt, I personally got into this worthless endeavor 5 years ago, thinking "it was my calling", what a mistake that was on my part. Go into accounting, or make sure you can operate a computer properly.
Truthfully, we have inept station managers, gen. managers, who generally don't know what they're doing, how do I know this? Ask them to perform the job, they're so adamant about, in hiring, and if they themselves can't do the job, then they should be fired first, then a qualified executive with real leadership skills who has previous experience in announcing, production, and sales, then hire qualified staff. If the only qualification for a radio job was a big mouth, well...that's really not enough.
Good communicators don't get paid by the word, they get paid the quality of the words, and how they affect their listeners. That's radio 101, that's the reality, deal with it.
-The Opinionated One-

theopionatedone
Posts: 6
Joined: Thu Apr 21, 2011 9:17 pm

New Young Talent-How about TALENT???!!!!!! LOL

Post by theopionatedone » Thu Apr 21, 2011 9:38 pm

I mean, what is the ego fascination with age? LOL
Someone made the stupid comment that broadcasters like Beck, Hannity, were in their 40's, implying that they're old, lol. What? That's old? If that were the case, why would you be stupid enough to get into radio, just to be a board op. till you were 35? I mean, you have to have something to say, to a wide audience, I didn't say white audience, a wide audience... And btw...most PD's, still think in terms of color, race, age...that's why they fail, the PD's that is.
Michael Savage is 70, and he's more entertaining than Rachel 'the ***' Madcow, Hannity, Beck all put together. What does age have to do with it? That's an excuse.
Walter Matthau was hitting 80 when he made grumpy old men, and he was hilarious. It's not about age. IT'S ABOUT TALENT. Period. IT'S ABOUT HAVING SOMETHING TO SAY. Once we remove the stupid executives from radio, then radio can grow, free from the shackles of "demographics", "age"...youj're need to be a white female in her late 20's to work for an urban station, or a crusty white bastard to do smart, opinionated talk radio.
-The Opinionated One-

theopionatedone
Posts: 6
Joined: Thu Apr 21, 2011 9:17 pm

Speaking of Talent-who said Mancow was talented???

Post by theopionatedone » Thu Apr 21, 2011 9:48 pm

LOL...Radio, unfortunately is a very egotistical endeavor, I'd say career, but that would be giving credit to a racist and superficial industry that makes a monkey out of you if you're not careful.
Example: Mancow Mueller, who listens to this show? Is he entertaining.. when I was much younger, in my 20's, he was a very popular lock jock in San Francisco, very fast talking, very entertaining...Back then, he hit the demo: what was the demo? Anyone younger than 40. simple...had nothing to do with race, age...to a degree, but that was 20 years ago, and Mancow has run the gamut of different markets, and he's been on Fox, he's done some acting...and where is he now? I've heard 5 minutes of the new show, and i was ready for my ipod after that. THOROUGHLY BORING... He's not entertaining at all. How about Rusty Humphries, this fat white retard, who openly mocks other races except his own, and George Bush is a man that needs to be mocked, <---made fun for the anti-dictionary people, or how about Phil Hendrie, there's another several thousand that I haven't listed, THAT ALL SOUND THE SAME, I MEAN, THE SAME...THEY SAY THE SAME SHIT, THEIR INTONATION & VOCALIZATION IS THE SAME. YET WHY DO THEY GET HIRED? I MEAN, IF YOU'RE STILL WATCHING LARRY KING, YOU'RE ALREADY DEAD, FROM THE NECK UP AND THE NECK DOWN.

pbergin
Posts: 145
Joined: Thu Oct 01, 2009 5:44 am
Location: DC

Re: Where is the New, Young Talent?

Post by pbergin » Fri Apr 22, 2011 7:09 am

Man, with the attitudes I'm seeing here from the "young talent" it's no damned wonder you can't get hired. FYI kid, maybe the reason you can't relate to Mancow is that he grew up, and you didn't.

You cast aspersions on people who've managed to hang on to radio jobs, or obtain new ones in the most difficult market I can ever recall, and you learn nothing from them. Why are they being hired, and not you? Because of racism? Because of a "good-ol'-boy" mentality? Hell no, because they understand their audience and deliver. In other words, maybe they know what they're doing and you don't.

I spent nearly 40 years in that business, all told, and know of many others who are still gainfully employed in it even longer. Despite the cutbacks and the consolidation of the industry, they're still doing well. All of them have been impacted by the condition of the business but one way or another, in major or smaller markets, they continue to thrive. Some are in their mid 50's, some nearing 60, they continue to find decent jobs.

Why?

It sure as hell aint because of an attitude like yours.

winterwest
Posts: 134
Joined: Sun Oct 04, 2009 8:42 am

Re: Where is the New, Young Talent?

Post by winterwest » Thu Apr 28, 2011 9:29 am

Looks like JJ is back under another assumed name...

CarterManGod
Posts: 98
Joined: Thu Feb 11, 2010 2:59 pm

Re: Where is the New, Young Talent?

Post by CarterManGod » Sat May 14, 2011 9:05 am

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Last edited by CarterManGod on Mon May 30, 2011 11:42 am, edited 1 time in total.

CarterManGod
Posts: 98
Joined: Thu Feb 11, 2010 2:59 pm

Re: Where is the New, Young Talent?

Post by CarterManGod » Thu May 26, 2011 4:19 pm

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Last edited by CarterManGod on Mon May 30, 2011 11:43 am, edited 1 time in total.

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