I'm a firm believer in this

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pbergin
Posts: 145
Joined: Thu Oct 01, 2009 5:44 am
Location: DC

I'm a firm believer in this

Post by pbergin » Thu Feb 18, 2010 11:28 am

"he merchant doesn’t give a rat’s ass about your limited supply of space and eyeballs; the merchant cares about sales and return on investment. As Max Kalehoff advised in a comment on that post, “Sell the outcome.”"

http://www.businessinsider.com/stop-sel ... y-2-2010-2

batcave
Posts: 16
Joined: Mon Nov 16, 2009 1:43 pm

Re: I'm a firm believer in this

Post by batcave » Fri Feb 19, 2010 11:02 pm

Interesting article.... Definitely talking some sense but that's an old way of thinking and does not fit with today's business standards.

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